Training on enhancing business skills, marketing development for business units

20/06/2019

May 21st, 2019: From May 14th to May 17th, 2019, at Dong A Plaza Hotel’s Hall, Thai Nguyen Department of Industry and Trade held a training program on “Enhancing business skills, marketing development for business units”.

From May 14^th to May 17^th, 2019, at Dong A Plaza Hotel’s Hall, Thai Nguyen Department of Industry and Trade held a training program on “Enhancing business skills, marketing development for business units”. Attending and directing the program were Mr. Nguyen Ngo Quyet - Director of Thai Nguyen Department of Industry and Trade, Mr. Le Thanh Thuy - Director of Thai Nguyen Trade Promotion Center and the participation of more than 150 trainees from units, enterprises, state management agencies, universities, colleges, associations ... in the area.

Mr. Nguyen Ngo Quyet - Secretary of the Party Committee - Director of Thai Nguyen Department of Industry and Trade spoke an opening speech

The training course is chaired by Trade Promotion Center, under the guidance and communication of experienced lecturers such as: Lecturer Phan Tat Thu – Ph.D. of Economics, founder and president of KNV Group – National lecturer of UNCTAD in Vietnam on EMPRETEC entrepreneur training program; Lecturer Nguyen Phan Anh – Ph.D. of Business Administration, Economic Law, Sales and Marketing Manager at Atlantic Group & Kim Lam Co. Ltd., lecturer of University of Commerce in e-commerce and e- marketing.
With two contents “Renewing business thinking in the period of integration and industrial revolution 4.0”; “Applying online marketing, developing businesses in the era of technology 4.0”, the training course provided necessary skills in planning business strategies, helping units and businesses on the right track and achieving more success; approaching to the model of thinking innovation in business starting from solving key issues of businesses and customers in order to improve the quality of products and services; understanding the nature and impact of the 4.0 industrial revolution on society, business practices and environments; optimizing profits, and increasing market share and sales in the period of “the booming” 4.0 industry; providing knowledge of the art of negotiation, negotiating communication with partners, customers and effective marketing methods; market research, online business strategy, online marketing application skills, articles on social networks, thereby community development, branding on Facebook Marketing, advertising attract customers with YouTube Video Marketing ...

In addition to the speaker presentation, the trainees also participated in exchange and discussion activities in various forms around the learning content, contributing to creating a vibrant, attractive atmosphere and bringing the positive effect. Particularly, the participants also have the opportunity to practice, apply theory to the case of their business.

After 2 days of serious study, the training course took place successfully, the trainees highly appreciated the organization, quality of teaching both theory and practical application (via the survey of the Board) and proposed the Trade Promotion Center to have more practical programs in order to help enterprises develop their business.
In the coming time, Thai Nguyen Trade Promotion Center will continue to accompany with units and enterprises in trade promotion activities, expanding markets, organizing more quality training courses with high quality and applicability, providing knowledge, supporting the units and businesses for sustainable development in the integration period.